Higsfield
01Define the brief
Reduce the message to one audience moment, one product truth, and a frame the client can react to.
AI COMMERCIAL PRE-PRODUCTION STUDIO
From brief to
first frame.
Higsfield turns an advertising brief into a visual treatment, commercial storyboard, and motion-ready concept your client can approve before production.
Independent tool. Not affiliated with Higgsfield AI.
A prompt is only
the beginning.
THE WORK BEFORE THE SHOOT
Shape the idea
before the set.
Make the moodboard, treatment, and decision frames visible before the crew is booked.
01
02Build the moodboard
Set the palette, lens feeling, light, and material before a visual direction gets expensive to change.
03Write the treatment
Give the concept a world, a rhythm, and a reason to exist before the storyboard becomes a shot list.
04Present the storyboard
Choose the decision frames that let a client approve the idea and a crew understand the intended result.
TREATMENT TO FRAME
Turn the treatment
into frames.
Generate the key image or motion concept your client needs to approve the direction.
THE COMMERCIAL WORKFLOW
From brief
to approval.
- 01
Start with the brief
Name the audience moment and product truth the commercial needs to make memorable.
- 02
Shape the visual world
Collect references and set camera, light, palette, and movement rules your team can repeat.
- 03
Make the key frames
Turn the treatment into storyboard frames and motion cues that make the idea easy to approve.
- 04
Carry it into production
Hand the approved direction to the director, client, and crew as one shared visual read.
EARLY ACCESS PRICING
Pick your
next frame.
Choose a plan and continue through Waffo’s secure checkout when you are ready.
Free
See whether the Studio fits your visual process.
$0/year
Create free account - 30 credits for up to 3 image generations
- Prompt and reference directions
- Standard generation queue
- Save concepts in your account
Starter
For first paid projects and regular image experiments.
$72/yearSave 40% annually
Sign in to subscribe - 600 credits refreshed monthly
- Up to 60 image generations monthly
- Premium image styles
- PNG export and add-on credits
✦ Most popular
Creator
For creators publishing a new visual world every week.
$144/yearSave 20% annually
Sign in to subscribe - 1,800 credits refreshed monthly
- Up to 180 image generations monthly
- HD exports with no watermark
- Commercial-friendly workflow
✦ Best value
Pro
For campaign batches and frequent client-facing output.
$288/yearSave 20% annually
Sign in to subscribe - 6,000 credits refreshed monthly
- Up to 600 image generations monthly
- Priority generation queue
- Higher-volume Studio access
READY FOR THE PITCH
Make the pitch
before production.
Give your client a visual decision they can approve before the shoot is scheduled.
Start a commercial briefPRODUCTION QUESTIONS
Before you
start.
- Who is Higsfield built for?
- Higsfield is built for advertising agencies, brand creative teams, and production companies that need a visual direction clients can approve before the shoot.
- Can I use it for a commercial storyboard?
- Yes. Start with the brief, develop the visual world, and create the key frames and motion cues that make a commercial storyboard concrete.
- Where does a video treatment fit?
- The treatment sits between the brief and the storyboard: it defines the idea, world, tone, pacing, and brand memory before the work is broken into individual shots.
- Does Higsfield generate videos or images?
- Yes. Signed-in teams can submit documented image and video workflows from the Studio and follow their generation status there.
- What is the Studio useful for?
- Use it to create key images from text, edit from image references, generate video from text, or carry an approved first frame into motion.
- Can I sign in with Google?
- Yes. You can create an account with Google or with an email address and password.
- Do I need an account to explore?
- No. Browse directions and create a local Studio preview without signing in. An account is for the next stage of saved creative work.
- Is Higsfield affiliated with Higgsfield AI?
- No. Higsfield is an independent creative-planning tool and is not affiliated with Higgsfield AI or any of its products.
